BERMUDA Tourism was looking to reach the NYC couple looking for a long weekend with their “Summer Fridays”. I created multiple print executions to reach that couple as well as a Bermuda Brunch, held in downtown NYC. The first was a story about how Bermuda is the perfect place for a destination wedding. Followed by Bermuda owning the ad masthead with a custom shoot showcasing everything to pack for your weekend away. Then on the perfect spring day we hosted an intimate lunch for potential Bermuda travelers at a loft in downtown NYC.